Breakfast is the most important meal of the day. After 8 to 12 hours without eating, our brains and bodies are ready to refuel. A breakfast of ready-to-eat cereal can help kick-start our metabolism and set us up for a successful day.
Breakfast replenishes the fuel that your body uses up while you sleep — it is, as its name betrays, a break from an overnight fast.
Your brain doesn’t have a storage place for fuel, so it’s particularly affected by a lack of food. If glucose, your brain’s fuel source, isn’t refilled after a night’s sleep, your brain doesn’t function at an optimal level. It’s like running a car on empty. Some researchers tell us that eating breakfast on a regular basis simply helps your brain work better. We know it helps us have good overall nutrition.1,2,3
Research tells us that children and teenagers who skip breakfast are more likely to be overweight. We’ve also learned that adults who eat breakfast have a higher-quality diet and are better able to control their weight than people who skip this first meal of the day. In fact, 78% of the people listed in the National Weight Control Registry, a database of individuals who successfully lost at least 10% of their body weight and kept it off for at least one year, report eating breakfast every day.2,4