It means we value whole food and put the inherent nutrition of food first when considering every ingredient.
It means we make our food with a plants-first mindset.
It means we value not just the foods we make, but also how we make them by being progressive and mindful of sustainable and ethical farming practices.
We start with simple, natural ingredients and minimally process them to keep their inherent nutrition intact. And we never add any synthetic colours or artificial flavours, preservatives or sweeteners. So real food stays that way.
Thanks! We like it too. It may sound unusual, but the Kashi name has deep roots. A blended term inspired by "Kashruth," meaning kosher or pure food, and “Kushi," from the founder of American Macrobiotics, our name stands for foods made with natural ingredients.
Serendipitously, we later learned Kashi has meanings in other languages: "porridge" in Russian, "happy" in Chinese, and "energy" in Japanese. And to think we almost landed on "Graino."
Some 30 years ago, our founders envisioned the good that real food can do. They understood intuitively that real food does more than fill us with calories — it can create positive change in ourselves and in the world.
This sparked the epiphany that led us to explore nutrition from simple whole grains. We discovered that, when combined, whole grains can provide progressive nutrition, while minimizing impact on the planet. Seven whole grains later, we liked where this was going.
That was 1984 and the start of our 7 Whole Grains & Sesame blend. Today we still seek out ingredients for their specific taste, texture and nutritional benefits — like protein, fibre and a variety of vitamins and minerals.
With the dream of healthy living for all, we ended up cultivating a food movement. Our approach to progressive nutrition from real ingredients still inspires the foods we make and our mission to nourish people and planet.
We think there’s a lot to love in the tastes, textures and nutrition that nature gives.
The tangy sweetness of a blueberry, the warming power of a bowl of oatmeal, the crispness of a carrot — slowing down to savour these moments of interactivity with real food helps us appreciate nature’s gifts, and better connects us not just to our environment, but ourselves.
What’s more, we believe enjoying real food should be an everyday experience that we share.
It’s why we not only make our foods, but also make a difference in the availability of real food in communities like yours.